Bold positioning® is
when you team up with us to...
... find the positioning that lets you stand out in the "sea of sameness".
… give your brand a meaning that lets you clearly take a stand.
… inspire people to buy from you and work with you.
Our offer
Stand out to win buy-in: Together, we’ll find the unique relevance for your brand – so that people feel connected to it and stand behind it.
Find your position
Once you show clear edges, you are tangible and visible: This is how people discover whether they share your values – whether they want to buy from you and work for you.
A good brand strategy puts you in the “onlyness” position in people’s minds. This allows you to effortlessly outmanoeuvre both competition and the competitive environment. Together with you, we’ll create this strong foundation that stands out and inspires.
Together, we'll define the important building blocks - Mission, Values & Vision.
In collaboration, we'll develop your "bold position" – how your brand and employer brand can outmaneuver the competition and competitive landscape. From Brand Essence to Brand Values to Brand Positioning.
Every transformation needs a credible narrative to drive buy-in. Let’s uncover the story that fuels your change together!
Whether integrated into your brand strategy or as a standalone project – together with you we define your employer identity, helping you attract top talent and foster emotional loyalty through a compelling employee experience.
Let's create an integrated approach to your employer branding, going beyond campaigns. Together, we will strategically restructure your recruiting organization, develop your recruiting strategy, and upskill your recruiting team and hiring managers.
Brand and product names that stick – we'll develop names for you that are both strategically and creatively conceived. From the first longlist through the shortlist to brand registration.
To ensure your brand's language resonates, let's shape your distinct brand voice together. This will persuade and inspire, both internally and externally, through style development, full-scale rollout, and training.
Great brands tell great stories. We help you craft emotional narratives that connect with people and leave a lasting impression.
Your brand’s look and feel should be the face of your business strategy. From logo to website to campaign, we create a seamless, striking visual identity.
Strenghten your position
Let’s define the next strategic steps to solidify your brand’s positioning, together. Because, let’s face it, it´s only after that “darn second year” that you’ll see what it’s truly capable of.
Long-term success demands an ecosystem in which brand strategy, employer branding, and recruiting work together seamlessly. This integrated approach builds a strong foundation and ensures buy-in from both internal teams and external audiences through clear, strategic brand management.
The backbone of all communication; clear, compelling, and substantial messages that reinforce your positioning and drive engagement.
From applicants to employees to organizational transformations, we focus on the moments that matter. First, we fine-tune the essentials, then, we add the wow factor.
A deep understanding of your audience is the key to creating tailored, high-impact strategies. Through individual and group discussions and AI-powered insights, we help you uncover the data that drives success. Insights to build on!
To harness the power of leadership as a catalyst for change, let's collaborate on transforming top management meetings and executive conferences into platforms for decisive action.
From large-scale gatherings to small team workshops, engagement happens when employees become active participants. We design interactive experiences, from brand storytelling to collaborative brand values sessions.
Your employees are your strongest brand advocates, boosting your brand and recruitment efforts. As cultural ambassadors, they also help strengthen internal engagement.
Through targeted interviews, we quickly identify what truly resonates with applicants and eliminate the fluff. The result? Compelling, high-impact job postings that increase both application quality and volume.
Recruit top talent with data-driven, budget-efficient strategies. We help you identify the ideal platform mix for your audience - maximizing reach and conversion.
Smart automation and AI free up time for what matters most - effective people management. Together, we take strategic steps toward a “Work Smarter” approach.
Develop your position
Sustained success demands perseverance and strategic consistency. As your trusted sparring partner, we support you, whether on an ad hoc basis or through long-term collaboration, to keep your brand relevant and thriving. We focus on your corporate and HR strategy, key performance metrics, and clearly defined goals.
In regular sessions, we act as your thinking partner, keeping your goals in sight while injecting fresh ideas. Together, we refine concepts through a dynamic ping-pong approach to strategy.
Not all survey results are useful, so let’s challenge, refine, and optimize them. We analyze how data supports your strategic direction and uncover ways to extract real value from it. Insights, that count.
Using AI-powered social radar, we track your competition’s messages, campaigns, and audience interactions in real time, giving you the insights needed to stay ahead.
Need a deep dive into a specific topic? Our focus workshops provide targeted support—whether for content strategy, annual planning, employee experience, or storytelling.
Supplybrain®
The most important supply chain is in your head.
We call It Supplybrain®.
At bold position®, we act as your strategic thinking partner,
coordinating a network of top professionals to drive your success.
Exclusive partner for AI automation
Partner for recruiting strategy & organization
Exclusive partner for performance recruiting
Stand out
to win buy-in®
Stand out
to win buy-in®
Who we are
Melanie Adam-Fischer
"To be in pole position, you need the courage to carve out a unique position and stick with it. Because strategy without execution is just theory."
- Understands that communication is more than just words.
- Thrives on winning people over to ideas.
- Continuously studies communication, expanding her expertise in HR, organization, and coaching.
- Shaped by a family business.
- Gained corporate experience
- Building structure, channels, and an editorial team for social media.
- Grew into a leadership role as team lead for social media & digital communication.
- Won awards for campaigns and the Useful Brand Experience.
- Took her first steps in employer branding: new, real, and different.
- Paused for parental leave, then ventured out on her own.
- Manages two kids – not solo, but with her husband.
- Expertly integrates employee experience design into employer branding.
- Advises organizations in both private and public sectors.
- Co-founded bold position® to drive brands and people forward.
Selected References: Bundesrechenzentrum, Caritas, dm Drogerie Markt, Drees & Sommer, Land Vorarlberg, Miba, Sparkasse OÖ, Rechnungshof, Wiener Netze
Ralf Tometschek
"A brand creates strategic clarity and clarity fuels operational energy. The brand becomes a compass for people, both within the company and in the market."
- Knew at 16 that he wanted to work in advertising.
- Studied communication and art – only to drop out of both.
- At 18, started as a graphic design intern and became self-employed.
- Learned to scribble and operate a repro camera – valuable, but let’s be honest, tedious.
- Switched to copywriting at 19 – much better!
- Quickly rose to the role of creative director.
- Gained experience in small agencies and large networks.
- Created brand names like Yesss and Snow Space.
- Became a consultant at 30.
- Has been advising on Tone of Voice for 25 years.
- Pioneered employer branding and helped shape the field for over 20 years.
- Co-founded bold position® to turn companies into brands.
Selected References: A1, Daikin, dm Drogerie Markt, Ergo, Knorr-Bremse, Konica Minolta, Miba, Raiffeisen Software, TTTech, Varta AG, Volkswagen, Zurich
Values we stand by
Courage
The business world belongs to the bold. Let’s shape brands that truly inspire – whether attracting customers or top talent. Because you’re leading with a powerful statement that people buy into.
Creativity
Great strategy only comes with creativity. Let’s go co-create your brands to be more than just ‘better’ – to be truly distinct. We’ll elevate you with creative ideas, putting you in superior positions, regardless of competition or market landscape.
Candor
Honesty is the best policy, even in business. Let’s embrace your edges and corners, rejecting the blandness of round nothingness. This way, your name will be associated with a clear meaning that fuels your growth journey.
Our references
